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العربية
Written lesson

Using marketing integrations and analytics

Consent-based pixels, Meta Conversions API, campaigns and discounts, and reading your analytics.

Where to find it: Marketing → Pixels and tracking (البكسل والتتبع), Campaigns, Analytics

Steps

  1. Pixels

    In Pixels and tracking, add your Meta Pixel, GA4, GTM, TikTok Pixel and Snap Pixel IDs. Test mode records events locally without sending them to the vendors.

  2. Consent first

    The consent panel separates analytics from marketing, and no script loads before the visitor agrees. Cart and checkout keep working if they decline.

  3. Meta Conversions API

    In Integrations → Meta, enter your access token. The purchase event is sent from the server at the status you choose (confirmed or delivered), deduplicated. A phone number is only sent hashed, and only with the customer's consent.

  4. Campaigns and discounts

    Create a campaign tied to a product with start and end dates, a UTM tag and optional free shipping. Discount codes can be a percentage, a fixed amount or free shipping, with a minimum cart and a usage limit, and are calculated on the server.

  5. Analytics

    The Analytics page shows order and sales indicators for the period you choose. Its numbers come from real orders in the database, not from pixels.